UNIVERSITATEA BABEŞ-BOLYAI, CLUJ-NAPOCA
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structura

Catedre
Catedra de Managementul Institutiilor Europene

Colectivul îşi desfăşoară activitatea în următoarele departamente:

Departamentul de Studii Europene Departamentul de Managementul Instituţiilor Europene Departamentul de Politici Europene si Guvernanta in Uniunea Europeana Departamentul de Relaţii Internaţionale Departamentul de Studii Americane Departamentul de Studii Europene al Liniei Germane Catedra "Jean Monnet" (Engl.)


Lector Dr. Nicoleta RACOLTA-PAINA

Foto PAINA Nicoleta

Informatii de legatura:

Adresa de posta electronica: Nicoleta.Painaeuro.ubbcluj.ro
Numar de telefon: +40264 405300 / 5975
Birou: Sala 303, str. A. Iancu, nr. 19

Domenii de cercetare:

Marketingul serviciilor, Managementul si Managementul IMM-urilor, Inovarea organizationala, Managementul performantei

Cursuri si seminarii:

  1. Bazele managementului, nivel licenta
  2. Bazele marketingului, nivel licenta
  3. Politici de marketing, nivel licenta
  4. Marketingul serviciilor, nivel masterat
  5. Comportament organizational, nivel masterat

Publicatii recente:

Carti autor unic


1. Racolta-Paina, N. D. (2007), Management-marketing: interferente culturale, organizationale si decizionale, Editura EFES, Cluj-Napoca, ISBN

Carti coordonate

2. Racolta-Paina, N. D. (coordinator) (2007), Studii de caz. Impactul investitiilor straine directe adupra resursei umane din industria prelucratoare din România, Editura EFES, Cluj-Napoca, ISBN

Capitole în carti

1.Radu-Adrian Mlesnita (coord.) (2009), Primul studiu al pietei virtuale@-Market.ro, Editura AcademicPres, Cluj-Napoca, ISBN 978-973-744-169-0, Capitolul Marketingul în contextual actual, pp. 12-42.

2.Bîrsan, M. (editor), (2006), Mediul European al Afacerilor, Editura EFES, Cluj-Napoca, ISBN-10 973-7677-48-x, ISBN-13 978-973-7677-48-8 , Capitolul Implicarea sociala a companiilor, pp. 113-137.

3.Pop C. M. (coord.), Manualul agentului imobiliar, Editura RISOPRINT, Cluj-Napoca, ISBN 978-973-751-285-7, Capitolul 1 Managementul agentiei imobiliare, pp. 5 - 21 si Capitolul 6 Comportamentul consumatorului în afacerile imobiliare, pp. 68-76.

4.Vorzsak, A. (coord.) (2005), Marketing în tertiar, Editura Alma Mater, Cluj-Napoca, capitolele IX si X, pp.

5.Vorzsak, A. (coord.) (2004) Marketingul serviciilor, Editia a 2-a, Editura Presa Universitara Clujeana, Cluj-Napoca, capitolele IX, X si XIX.

Articole

a) Lucrari publicate în volume ale conferintelor indexate ISI

1. Nicoleta Dorina Racolta-Paina, Dan Ionescu (2010) "Current Cultural and Organizational Realities in Romania, Using Applied Research to Bridge the Gap between Western Management Theories and Local Management Practices" Proceedings of the 1st Management Conference: Twenty Years After - How Management Theory Works (16-18 September 2010, Technical University of Cluj-Napoca, Romania), Todesco Publishing House, Ioan Abrudan (coordinator), ISBN 978-973-7695-99-4, pp. 485-494, indexat ISI Web of Knowledge: http://apps.isiknowledge.com/full_record.do?product=UA&search_mode=GeneralSearch&qid=1&SID=U1Dgg1II1nKC@3MeBmC&page=1&doc=2&colname=WOS

2. Ancuta Palade, Nicoleta Dorina Racolta-Paina, (2010), "KPO Industry in Romania Through the Lenses of Generation Y - Lessons to be Considered" Proceedings of the 1st Management Conference: Twenty Years After - How Management Theory Works (16-18 September 2010, Technical University of Cluj-Napoca, Romania), Todesco Publishing House, Ioan Abrudan (coordinator), ISBN 978-973-7695-99-4, pp. 321-331, indexat ISI Web of Knowledge: http://apps.isiknowledge.com/full_record.do?product=UA&search_mode=GeneralSearch&qid=1&SID=U1Dgg1II1nKC@3MeBmC&page=1&doc=1&colname=WOS

3. Nicoleta-Dorina Racolta-Paina, Sorina-Diana Mone (2009) "Product Innovation - A Framework For Measuring Performance in Romanian Companies, Case Study: Company A", Proceedings of the 6th International Conference Management of Technological Changes (3-5 septembrie 2009, Alexandroupoli, Grecia), Editura Alexandroupolis, Greece, Editor C. Rusu, ISBN 978-960-89832-8-1, pp. 729-732, indexat ISI Web of Knowledge: http://apps.isiknowledge.com/full_record.do?product=UA&search_mode=GeneralSearch&qid=1&SID=V27A7gPP1fp5K61A@dJ&page=1&doc=1&colname=WOS.

4. Nicoleta-Dorina Racolta-Paina, Sorina-Diana Mone (2009) "A Framework for Customer Relationship Marketing. The Case of a Romanian Small Family Business in the Hospitality Industry", Proceedings of the 4th International Conference on Business Excellence (16-17 octomber 2009, Brasov, România), Editura INFOMARKET, Editori Bratianu C; Lixandroiu D; Pop NA , 978-973-1747-12-5, Volume 2, pp. 149-152, indexat ISI Web of Knowledge: http://apps.isiknowledge.com/full_record.do?product=UA&search_mode=GeneralSearch&qid=1&SID=V27A7gPP1fp5K61A@dJ&page=1&doc=2&colname=WOS.

b)Lucrari publicate în volume ale conferintelor internationale indexate BDI

1. Nicoleta Dorina Racolta-Paina, Sorina Diana Mone (2010) "A conceptual Model for Performance Management of Relationship Marketing in Romania SMEs in the B2B Services Field", Proceedings of the 5th International Conference on Business Excellence (15-16 October 2010, Brasov, România), C. Bratianu, D. Lixandroiu, N. Al. Pop (editori), Infomarket Publishing House, Brasov, ISBN 978-973-1747-24-8, Volume 2, pp. 106 - 109.

2. Theodora Alexandra Luca, Nicoleta Dorina Racolta-Paina (2010) "Practical Considerations on Adapting Marketing Decisions to Nowadays' Online Young Romanian Consumers", The Proceedings of the International Conference: Marketing - from information to decision, 3nd Edition, (29th October, 2010, Cluj-Napoca, România), Raluca Ciornea, Ioan Plaias (Editori), Editura Risoprint, Cluj-Napoca, ISSN 2067-0338, pp. 192 - 206.

3. Nicoleta-Dorina Racolța-Paina, Sorina-Diana Mone (2010), "Is it the Right Time for Internal Marketing and Employer Branding? The Case of the IT Sector in Romania", Proceedings of the 5th International Conference "An Enterprise Odyssey: From Crisis to Prosperity - Challenges for Government and Business" (University of Zagreb, Faculty of Economics & Business, 26-29 May 2010, Opatija, Croatia), Lovorka Galetic, Mario Spremic, Marijana Ivanov (Editors), CD, ISBN-10: 953-6025-34-5; ISBN-13: 978-953-6025-34-3, pp. 1478-1487.

4. Nicoleta Dorina Racolta-Paina, Sorina Diana Mone (2009) "Networking: From Marketing Tool to Marketing Competence. A Perspective on How Romanian SMEs Use It", The Proceedings of the International Conference: Marketing - from information to decision (30-31 October, 2009, Cluj-Napoca, România), 2nd Edition, Ovidiu I. Moisescu,, Ioan Plaias, Marius D. Pop (Editori), Editura Alma-Mater, Cluj-Napoca, pp. 413 - 427.

5. Nicoleta Dorina Racolta-Paina, Theodora Alexandra Luca (2009) "Using Wireless Internet to Conquer Young Consumers. Case Study: The Coffee Houses from Cluj-Napoca, Romania", The Proceedings of the International Conference: Marketing - from information to decision (30-31 October, 2009, Cluj-Napoca, România), 2nd Edition, Ovidiu I. Moisescu, Ioan Plaias, Marius D. Pop (Editori), Editura Alma-Mater, Cluj-Napoca, pp. 399 - 412.

c) Lucrări publicate în Reviste CNCSIS B+, indexate BDI


1. Nicoleta Dorina Racolta-Paina, Theodora Alexandra Luca (2010) "Several Considerations Regarding the Online Consumer in the 21st Century - A Theoretical Approach", Management&Marketing, Volume 5, No2 /2010, pp. 85 - 100, http://www.managementmarketing.ro/autori.php?var[22]=en&var[0]=autori&var[1]=Nicoleta-Dorina%20RACOLTA-PAINA&var[2]=184

2. Nicoleta Dorina, Racolta-Paina, Veronica Maria Mateescu (2009) "Marketing Budgets in a Financial and Economic Crisis. North American and European Perspectives / Bugete de marketing în conditiile crizei financiare si economice. Perspective din SUA si Europa", Studia Universitatis Babes-Bolyai Studia Europaea, LIV, Nr. 3, pp. 77-92.

3. Nicoleta Dorina Racolta-Paina, Sorina Diana Mone (2009) "Start-up marketing: how to become a player on the B2B services market in Romania", Management&Marketing, Volume 4, No2(14)/2009, pp. 63 - 78, http://www.managementmarketing.ro/autori.php?var[22]=en&var[0]=autori&var[1]=Nicoleta-Dorina%20RACOLTA-PAINA&var[2]=137

4. Nicoleta Dorina Racolta-Paina, Romana Cucuruzan, Camelia Moraru, Ancuta Ratiu (2008) "The impact of FDI on human resources. The case of the manufacturing sector in Romania", in The Role of Foreign Direct Investment in the Economy, Oskar Kowalewski, Marzenna Anna Weresa (eds.), Rainer Hampp Verlag, Munchen, Mering, 2008, ISBN 978-3-86618-307-0, pp. 144 - 171.

5. Florina Ianus, Nicoleta Dorina Racolta-Paina (2008) "How the Electronic Newsletter fits to the Integrated Marketing Communication. Case Study: The Use of the Electronic Newsletters in the Telephony Industry in Romania", in Review of Management and Economical Engineering, Vol. 6, No. 6, 2007, pp. 206 - 211.

6. Nicoleta Dorina Racolta-Paina, Delia Gabriela Lungu, (2008) "The impact of change management on quality and competitiveness. The case of company A", Revista Calitatea - acces la succes, Anul 9, nr. 92, Septembrie 2008, Editura Ars Academica, Bucuresti, pp. 296-303.

7. Nicoleta Dorina Racolta-Paina, Sorina Diana Mone (2008) "Internal marketing - the solution for today's employers in IT", Review of Management and Economical Engineering, Special Issue, Vol. 7, No. 6, 2008, pp. 117-123.

8. Veronica Mateescu, Nicoleta Dorina, Racolta-Paina (2008) "The managerial creativity in the decision making process. Case studies of two SMEs in the IT industry from Romania", Review of Management and Economical Engineering, Special Issue, Vol. 7, No. 5, 2008, pp. 117-120.

9. Nicoleta Dorina, Racolta-Paina, Veronica Maria Mateescu (2006) "Responsabilitate sociala interna si productia de tip lohn. Studiu de caz: o întreprindere mica, cu capital strain, din industria confectiilor", Management & Marketing, Anul I, Nr. 3, 2006, pp. 99 - 110, http://www.managementmarketing.ro/autori.php?var[22]=en&var[0]=autori&var[1]=Nicoleta%20Dorina%20Racolta-Paina&var[2]=26

10. Nicoleta Dorina, Racolta-Paina, Veronica Maria Mateescu (2005)"Aspects Actuels Des Investissements Directs Etrangers En Roumanie", Studia Universitatis Babes-Bolyai Studia Europaea, L, Nr. 2-3, pp. 239 - 263.

11. Nicoleta Dorina, Racolta-Paina, Veronica Maria Mateescu (2005) "Management interculturel et le specifique de la culture d'une enterprise en systeme de lohn", Studia Universitatis Babes-Bolyai Studia Oeconomica, L, 1, pp. 73-80.

12. Nicoleta Dorina Paina (2001) "The interference between the organizational culture and organizational structure", Studia Universitatis Babes-Bolyai, Studia Europaea, Anul XLVI, 1, pp. 87-98.

13. Vorzsak Almos, Nicoleta Dorina, Racolta-Paina, Szego Iosif, Marcel Ciprian Pop (2001) "Particularitati ale promovarii si comunicatiilor de marketing in sectorul serviciilor", Studia Universitatis Babes-Bolyai Studia Oeconomica, Anul XLVI, Nr. 2, pp. 50-58.

14. Vorzsak Almos, Marcel Ciprian Pop, Nicoleta Dorina, Racolta-Paina, Szego Iosif, Gherasim Narcis (2001) "Marketingul relational in tertiar", Studia Universitatis Babes-Bolyai Studia Negotia, Anul XLVI, Nr. 1, pp. 50-57.

15. Nicoleta Dorina Paina (1997) "Marca de comert a produselor destinate pietelor internationale", Studia Universitatis Babes-Bolyai Studia Oeconomica, Anul LII, 2, pp. 87-92.

16. Nicoleta Dorina Paina (1997) "The Challenge of the European Integration. The European Marketing Model", Studia Universitatis Babes-Bolyai, Studia Europaea, Anul XLII, 1-2, pp. 10-17.

17. Alina Andreica, Nicoleta Dorina Paina (1997) "Distribution Problems and Their Algorithmic Modelling", Studia Universitatis Babes-Bolyai, Studia Europaea, Anul XLII, 1-2, pp. 173-188.

d) Lucrari publicate în volume ale conferintelor internationale

1. Nicoleta Dorina Racolta-Paina, Sorina Diana Mone (2010) "Recent Developments in the Marketing Practice in Transition Economies from Central and Eastern Europe. A Qualitative Study on Romanian SMEs in the Services Field", Proceedings of the 4th International ConferenceMarketing theory Challenges in emerging Societies", EMAC Regional Conference (24-25 September 2010, Corvinus University of Budapesta, Hungary), Corvinus University of Budapest, Marketing and Media Institute, Andras Bauer, Irma Agardi (Editors), ISBN: 978-963-503-419-2, pp. 234-240.

2. Nicoleta Dorina Racolta-Paina, Florina Ianus (2008) "Online marketing seen from the perspective of direct marketing, permission marketing and e-mail marketing", Proceedings of the 4th International Conference Economy and Transformation Management", Editura Universitatii de Vest, Timisoara, 2008, ISSN 1842 - 4880, pp. 67-73.

3. Nicoleta Dorina Racolta-Paina, Alice Schobel (2008) "Some Considerations regarding Business-to-Business Marketing Strategies. The Case of Company X", Proceedings of the International Conference on Marketing, Marketing - from information to decision (30-31 October, 2008, Cluj-Napoca, Romania), Editura Alma Mater, Cluj-Napoca, ISBS 978-606-504-054-0, pp. 338-355.

4. Nicoleta Dorina Paina (2004) "Permission marketing and customer management", in volumul conferintei: Marketing - Contemporary, Significance and Perspectives, Facultatea de Stiinte Economice, 5-6 noiembrie 2004, Cluj-Napoca.

e) Lucrări în volume colective

1. Nicoleta Dorina Racolta-Paina (2008) "Some Aspects of Organizational Culture of Large Companies with Foreign Capital. The Case of the Manufacturing Sector in Romania", in Foreign Direct Investment, Economic Growth and Labour market Performance; Empirical Evidence from the New EU Countries, Birsan M., Hunya G., Siedschlag I. (editors), Editura EFES, Cluj-Napoca, 2008, pp. 311 - 322, pp.

2. Nicoleta Dorina, Racolta-Paina, Veronica Maria Mateescu (2006) "The Social Responsibility of Business. A Case Study: Romanian Small and Medium Enterprises", in Globalism, Globality, Globalization. Ten Years of European Studies in Cluj (21-23 October 2004, Cluj-Napoca, Romania), European Studies Foundation Publishing House, Cluj-Napoca 2006.